About ak PR Group
ak PR Group is a full-service public relations, marketing communications and editorial / custom publishing company.
Founded in September 2001 by communication pro Aaron Kiel, ak PR Group helps organizations grow. We work with expos, associations, non-profits, hospitality and entertainment, food and beverage, technology and others.
We’re all about delivering results. We want your organization to be as successful as possible, so we go the extra mile. We’re not just a boutique agency or consultancy. We’re much more. We’re an integral part of your team, working with your business through every phase to produce quality communications and a noticeable return on investment.
ak PR Group Services
Strategic Public Relations
Press Releases / Press Kits
Media Partnerships / Sponsorships
Writing / Editing
Company Newsletters / Association Publications
Expo Newspapers / Show Dailies
Content Marketing / White Papers / Case Studies / Lead Generation
Press Events / Special Events
About Aaron Kiel
Principal & Strategic Public Relations Consultant
As a top-notch public relations and marketing communications professional, Aaron Kiel has worked with a variety of fantastic organizations during his career, some of which include:
HOW Design Live
Digital Book World Conference + Expo
World Tea Expo
The Specialty Coffee Association of America
United States Barista Championship
World Barista Championship
North American Tea Championship
World Tea Academy
World Tea on the Road
The Pancreatic Cancer Action Network
Xplor International: The Electronic Document Systems Association
Healthy Beverage Expo
QTrade Teas & Herbs
Specialty Coffee + Tea Convention, United Arab Emirates
Aquarium of the Pacific
United States Postal Service
The Electronic Document Scholarship Foundation
And Many Others
With more than 16 years of experience, Aaron applies his strategic planning, creativity and enthusiasm to assist organizations with their public relations and communications activities, custom publishing and writing/editorial needs, graphic design, special events and other marketing communications.
Prior to launching ak PR Group in September 2001, Aaron managed the public relations and member publications for Xplor International – the worldwide electronic document systems association – and its many conferences. Today, Aaron still works in the document and printing industry as senior editor of OutputLinks, which is the leading information and news resource of the high-volume transactional output industry (think printed bills and financial statements), and senior editor of GreensheetBIZ, a prestigious newsletter in the graphic arts industry that serves C-level executives at print service companies.
For the Pancreatic Cancer Action Network (PanCAN), Aaron worked on national campaigns to raise awareness of the disease and the need for more research and a cure. He also worked on PanCAN celebrity galas – called “An Evening with the Stars” in Beverly Hills – where celebrities walked the event’s red carpet and received the Jack Benny Humanitarian Award. For the non-profit, Aaron generated a significant amount of publicity and even rallied volunteers, equipping them with tools for grassroots PR.
Aaron is also proud to have been a part of the public relations team that managed the publicity for the 1998 grand opening of the world-class Long Beach Aquarium of the Pacific, placing the attraction in top-tier media outlets like CNN and The Los Angeles Times. He’s especially fond of the day the giant blue whale was raised above the aquarium’s entrance foyer to hang, a PR spectacle he managed.
For five years, Aaron was the managing editor of the Specialty Coffee Association (SCAA) of America’s (SCAA) member magazine, The Specialty Coffee Chronicle. And for seven years, Aaron worked with SCAA on its PR efforts relating to specialty coffee and the organization’s annual Exposition, as well as the United States Barista Championship. Aaron also worked with SCAA for 11 years, producing SCAA’s exposition newspaper, The Morning Cup, acting as publisher and editor.
Aaron also acts a contributing editor to Tea & Coffee Trade Journal.
He studied journalism at the University of La Verne in Southern California, and early in his career had a fun stint at Fox Television in the PR Department. While in school, he simultaneously worked as a news associate with the Daily Bulletin newspaper in Southern California, writing the police logs and community news.
Today, Aaron looks forward to working with you and helping your organization grow!